Each summer, UNC Fraternity & Sorority Life publications are mailed to all incoming first-years and distributed during New Student Orientation. They seek to inform students about the diversity of Greek organizations at Carolina and the opportunities for service, networking, camaraderie, and leadership. I was given the opportunity to redesign the entire suite of booklets, postcards, and brochures, and had the pleasure of working on it two years in a row (hence the 2013 book covers above, and the 2012 excerpts below).
I established a system of different geometric patterns—one for each Greek organization—which are featured on the inside and cover of each publication. The patterns create consistent branding between groups which formerly shared no visual association and offers an obligatory but sophisticated touch of Carolina blue. Each organization also features a unique palette of accent colors to distinguish it from the others. The publications are for the most part fairly photo-heavy, so I opted for a lean, minimalistic look in both ornament and typography in order to complement, not conflict with or distract from, the content.
I chose a 5.5″ x 8.5″ size for the booklets, as it made the most economical use of a press sheet. A strict four column grid format gives the booklets a sleek and organized appearance. Working with the client, I was also able to identify and eliminate inconsistencies that existed in the previous iteration of the booklets in order to improve the flow of information.
I also created a large 8.5″ x 11″ format brochure for the Office of Fraternity & Sorority Life and Community Involvement, which allowed for a generous amount of content. It is targeted toward both students and their parents and anticipates questions they may have about Greek life at Carolina. The cover and one inside panel are shown. (This design moved from a one-fold to a Z-fold format this year to accommodate more information). Other designs not shown include a mailing envelope, a postcard with general information about Fraternity & Sorority Life, and a Panhellenic postcard.