Every year, we help UNC Counseling and Wellness Services (CWS) produce a poster campaign to advertise to students the dangers of irresponsible alcohol use. These posters are displayed prominently in high-traffic areas, including campus dormitories, classroom buildings, and buses. They attempt to show students the bigger picture and consequences of poor decision-making when drinking.
This particular poster focuses on the impact on future career and employment. Some alcohol-related offenses, such as underage possession or attempting to pass a fake ID, may be considered small offenses by some students. But these offenses and others show up on a background check and will jeopardize one’s chance for a job. The retro style and colors function subversively, attracting attention in an innocuous and friendly way while delivering a very serious message.