ACUI 2012: Create

At the 2012 ACUI Annual Conference in Boston, Carolina Union Marketing & Design presented on “In-House Marketing, Design, and Revenue Generation.” Our session was designed to galvanize college unions without a design department to start one, and to equip those with one with methods to run their department more efficiently. Each attendee received a “Create” tote bag filled with goodies including buttons, chocolate, a collaborative drawing game, and a small sketchbook in which to record their creative ideas. The notebook contained perforated cards illustrating our “Great Eight”—the main points from our presentation, including tips on staffing, tools, and creativity. In addition to creating the branding and collateral for our session, I co-presented with Megan Johnson.

Honorable Mention, Professional Promotional Campaigns, 2012 Region 5 Steal This Idea Design Competition, Association of College Unions International (ACUI)